maxim vs stuff

so i'm looking at job postings, and there's this opening for online editor at "dennis digital." as the online version of dennis publishing, it manages the site of the parent company's magazines. these magazines include stuff and maxim.

now i always thought these two magazines were practically the same and were competitors. what separate markets are these two going for, exactly? can someone, someone who carefully reads maxim and stuff, tell me how they are different from each other to justify one company owning both? as far as i can tell, they both cover sports, sex, videogames, a small section of pop culture (re: family guy) and scantily clad women.

also, wouldn't it be kind of funny if i worked for them?